Expanding insurance coverage could play a critical role in strengthening economic resilience, improving public health, and accelerating inclusive growth in the Philippines and across Southeast Asia, according to Beyond Coverage: The Social and Economic Impact of Insurance in ASEAN, a report by Prudential plc developed in partnership with PwC.

The study examines the broader social and economic impact of life insurance and non-life insurance (including health insurance) across six ASEAN markets: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Based on annual data from 1999 to 2019,quantitative modelling suggests that higher insurance adoption has the potential to boost economic development – adding over 4 per cent to GDP in the markets between 2023 and 2050 – by supporting workforce participation, increasing long-term investment, and strengthening human capital.

More specifically, in the Philippines, analysis suggests that a 50 percent increase in non-life insurance uptake by 2050 is projected to yield up to 2.9 per cent gain in both GDP per capita and total GDP. Expanding life insurance coverage by the same margin could have an even greater impact, potentially increasing GDP per capita and total GDP by up to 5.1 percent.

This comes at a pivotal time as the Philippines assumes the ASEAN Chairmanship in 2026, highlighting the importance of financial protection and resilience across the region’s fast-growing economies. 

Insurance as a strategic tool for ASEAN

Across ASEAN, the insurance market has seen robust growth, with a compound annual growth rate (CAGR) of 6.1 percent from 2018 to 2022 – outpacing the region’s GDP growth of 4.9 percent during the same period. This expansion has been driven by rising incomes, urbanisation, and increasing awareness of insurance products and services.

Despite this progress, insurance penetration remains relatively low. On average, insurance penetration across ASEAN stands at around 3 percent of GDP – less than half the global average of 6.7 percent, according to the report. This gap highlights a significant opportunity for countries like the Philippines to expand and strengthen insurance coverage to support broader social and economic development. 

“The findings reinforce a critical point: insurance is not just a financial product, but a key enabler of inclusive growth. By improving access to protection, we can strengthen workforce participation, support capital formation, and build more resilient economies across the region. This underscores the importance of collaboration between governments, regulators, and the private sector,” said Atty. Calvin Kohchet-Chua, Pru Life UK Chief Legal, Government Relations, and Sustainability Officer.

Strengthening financial security

According to the report, labour force participation, capital growth, and human capital – identified as key factors of economic growth under the World Bank’s Long-Term Growth Model (LTGM) – can all be strengthened through insurance.

Health insurance, in particular, improves workforce productivity by enabling timely access to medical care without prohibitive out-of-pocket costs. When individuals are healthier and financially protected, they are more likely to remain active in the workforce and invest in their skills and education. Meanwhile, life insurance contributes to economic growth primarily through long-term investment and capital accumulation, fostering financial stability and supporting broader economic development. 

For families, insurance coverage could help prevent financial shocks – such as illness, accidents, or natural disasters – from pushing households into debt or poverty. 

In the Philippines, where climate-related risks and healthcare costs are rising which can quickly strainhousehold finances, expanding access to insurance could strengthen financial security for households and businesses. By reducing the financial impact of these risks, insurance can support greater financial stability, encourage savings and investment, and contribute to stronger domestic consumption.

Supporting the Sustainable Development Goals (SDGs)

Beyond economic gains, the report underscores the role of insurance in advancing the United Nations’ SDGs.

Life and health insurance contribute to goals related to good health and well-being, decent work and economic growth, industry, innovation, and infrastructure, climate resilience, and partnerships. Insurance improves access to healthcare and financial protection, supports workforce productivity, and channels long-term investments into infrastructure and sustainable projects.

Insurers also help address climate risks through responsible investment strategies and resilience-building initiatives. Collaboration with governments and non-government organizations further strengthens efforts to deliver sustainable and inclusive development. Creating a supportive policy environment for the insurance sector can accelerate progress toward the SDGs while reinforcing broader social development outcomes.

Industry collaboration needed

To unlock the full potential of insurance in ASEAN, the report calls for stronger collaboration among governments, regulators, and industry stakeholders.

Immediate measures such as fiscal incentives and responsive regulatory frameworks can help expand insurance adoption. Over the longer term, efforts should focus on talent development, public-private partnerships, innovation ecosystems, and increasing public awareness of insurance’s value.

As the report emphasises, insurance should not be seen solely as a safety net, but as a powerful engine for economic opportunity – enabling individuals, businesses, and communities to move forward with greater confidence and resilience.

Read the entire report here.

 

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About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future. 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, andholds the largest life insurance agency force of over to 35,000 licensed agents. 

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visitwww.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/for more information. 

Notes: 

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year  

Please use “Pru Life UK” when referring to the company.

BPI MS Officers Hazel Quiambao, Ma. Christina Cristobal, Ana Christina Gomez, Malaya Del Rosario and Luis Victor Herrera with BPI President and CEO TG Limcaoco, BPI MS President and CEO Noriyuki Kobayashi and BPI SVP and Head of Branch Stores Channel Dennis Fronda at the BPI MS RunXecure launch during the BPI #BestLifeRun Corporate Race 2026.

MANILA, Philippines — With more Filipinos embracing running as part of their lifestyle, the need to protect them while they pursue that passion becomes just as important as the sport itself. Thus, BPI/MS Insurance Corporation (BPI MS), the non-life insurance arm of the Bank of the Philippine Islands (BPI), is supporting the country’s expanding running community with the launch of RunXecure, a personal accident insurance product designed specifically for runners.

The product was officially unveiled at the BPI Best Life Run 2026 on June 7, 2026, where thousands of participants gathered to celebrate fitness, wellness, and active living. As a major sponsor of the event, BPI MS introduced RunXecure to the running community through interactive booth activities and exclusive event giveaways, making BPI Best Life Run participants among the first to learn about the new protection solution.

“Launching RunXecure during the 175th anniversary celebration of our parent bank, BPI, is both an honor and a privilege for BPI MS. BPI has always placed customer obsession at the center of how it serves Filipinos, and this milestone year’s theme, Do More Philippines, reminds us to continue finding meaningful ways to help our customers move forward. As more Filipinos embrace running to become healthier, manage stress, pursue personal goals, and connect with their communities, RunXecure is our way of responding to a real and growing need. Through this product, we hope to give runners greater confidence and peace of mind, knowing they are better prepared for uncertainties as they continue to do more, go farther, and pursue their best life,” said Noriyuki Kobayashi, President and CEO of BPI MS.

BPI MS President and CEO Noriyuki Kobayashi with Run with Carla proponent and community run organizer Carla Navarro and Coach Gabb Rosario introduce BPI MS RunXecure.

Behind every race bib is a personal goal—whether it’s completing a first run, achieving a new personal best, or maintaining a healthier lifestyle. But even with preparation and training, unexpected incidents such as injuries, heatstroke, or damaged gear can disrupt a runner’s journey.

To help runners stay focused on their goals, BPI MS developed RunXecure to provide protection tailored specifically to the running experience.

RunXecure comes in three variants:

● Race Shield (Php 100) – Provides coverage for a single running event, ideal for beginners and occasional runners seeking protection for a single race event.

● Race Ready (Php 399) – Provides basic annual protection and designed for active runners who regularly participate in races and running events throughout the year

● Race Elite (Php 999) – Provides annual protection at higher tier benefits suited for dedicated lifestyle runners and sports enthusiasts whose activities may benefit from increased coverages for accidents and medical reimbursements.

The product covers local registration-required running events, providing accessible and affordable protection whether runners are preparing for their first 5 kilometer run, chasing a new personal best, or gearing up for their next marathon.

Beyond providing protection, BPI MS is committed to fostering a stronger running community. As part of this effort, the company also launched RunXecure Club on Strava, a space where runners can connect with fellow enthusiasts, share milestones, track their progress, and encourage one another throughout their fitness journeys.

BPI MS Staff and Officers shown before the RunXecure booth where runners got treated to breakfast porridge, coffee, spin a prize wheel, personal record photos and to learn more about the product and join the RunXecure Strava Club.

Adding to the excitement during the launch, Carla Marie Navarro (@runwithcarlaaa) and Coach Gabriel Del Rosario (@gabbrosario)—also took the stage to emphasize the importance of runner protection. Carla, a well-known running enthusiast and a running community host, highlighted how safety plays a key role in sustaining a long-term running lifestyle. Meanwhile, Coach Gab, hybrid athlete and sports scientist, shared insights from both training and racing perspectives, underscoring the need for preparedness against unexpected incidents.

“RunXecure is very much aligned with our purpose of protecting dreams amidst uncertainties. For many Filipinos, running has become more than a sport. It is a way to take care of their health, manage stress, pursue personal goals, and reconnect with communities beyond their screens. Through RunXecure, we want to celebrate that effort and support runners with protection that helps them stay prepared for uncertainties and ready to bounce back when setbacks happen. This is part of our commitment at BPI MS to listen closely to our customers and create insurance solutions that are relevant, accessible, and responsive to the way Filipinos live today,” said Malaya Del Rosario, Marketing Director of BPI MS Insurance.

RunXecure is available through a fully digital purchase journey and is proof of BPI MS’s commitment to providing uncomplicated and relevant insurance solutions that help Filipinos pursue their passions with confidence.

Runners can also look forward to more community-driven initiatives, including challenges curated by Coach Gabb within the RunXecure Strava Club as well as upcoming nationwide events with Carla and the Run with Carla community.

To learn more about RunXecure or purchase coverage, visit runxecure.bpims.com. Runners may also join the RunXecure and Run with Carla (Tacbutchings) Strava Clubs.

 

FUJIFILM Philippines Inc. (FFPH) is ramping up efforts to help end tuberculosis (TB) in the Philippines through a series of medical missions focused on early detection and management using its portable X-ray system, FDR Xair.

In partnership with TBPeople Philippines, Macare Medicals, Inc., and Qure AI, FFPH recently conducted TB medical missions at Silang, Cavite; New San Dionisio Village, and Rotary Homes, Parañaque; Pasig City General Hospital; Binangonan, Rizal; and Tondo, Manila, with a plan to expand to other areas nationwide.

“Fujifilm’s efforts to end TB prioritize community engagement and empowerment,” said Masahiro Uehara, president of FFPH. “By working closely with affected communities, local healthcare providers and non-government organizations, we ensure that TB interventions are culturally sensitive, equitable and sustainable.”

As a comprehensive healthcare company, Fujifilm develops a wide range of businesses through “Prevention”, “Diagnosis”, to “Treatment”. One of the critical contributions Fujifilm has made is providing FDR Xair, a portable X-ray system. 

“With the portability of the FDR Xair, we can conduct TB screening even in rural areas where access to healthcare is limited,” Uehara said.

Moreover, the FDR Xair significantly improves TB screening, especially in remote communities. Its compact design and advanced imaging technology ensure reliable performance, user-friendly operation, and more efficient, data-driven detection. Through its partnership with Qure AI, the screening process is streamlined into three seamless steps: capturing images using the FDR Xair portable digital X-ray, analyzing them with AI-powered tools from Qure AI, and confirming results quickly and accurately through GeneXpert MTB testing.

Amid the global challenge posed by TB, Fujifilm emphasized the need for a coordinated, multi-sectoral approach. The company said it continues to work with governments, non-government organizations, civil society and the private sector to help achieve a TB-free future.

Beyond Photography: Fujifilm’s Expanding Role in Healthcare

Known globally for its imaging and photography products, Fujifilm has evolved into a technology-driven company with a strong presence in healthcare.

FFPH has contributed to the local healthcare sector through its diagnostic imaging and information systems, helping improve efficiency in healthcare delivery.

Beyond medical missions, the company also launched a three-day exhibit last year that combined photography and storytelling to raise TB awareness and inspire action.

Guided by its Group Purpose “Giving our world more smiles,” FFPH is committed to enhancing the well-being, creativity, and productivity of Filipino society. Through continuous innovation and strong customer support, FFPH strives to be a trusted partner in the nation’s healthcare, business, and creative landscapes.

As Father’s Day approaches, more Filipinos are moving beyond traditional gifts and opting for something more personal and lasting: fragrance.

While neckties, wallets, and mugs remain classic choices, curated scents are increasingly becoming a preferred gift for fathers, husbands, grandfathers, and father figures. Industry observers note a growing appreciation for gifts that create daily rituals and meaningful memories rather than simply serving a practical purpose.

“Fragrance is deeply personal. A scent can become part of someone’s identity and create memories that last far beyond the occasion itself,” shares Michelle Garcia-Arce of The Amenity Studio. “Many of our customers are looking for gifts that feel thoughtful and elevated, and fragrance offers exactly that.”

Known for bringing luxury hotel-inspired amenities and curated fragrances to the local market, The Amenity Studio has seen growing interest in men’s scents ahead of Father’s Day. Popular choices include fresh citrus compositions, refined woody notes, and versatile fragrances that transition effortlessly from workdays to weekends.

According to the brand, today’s gift-givers are increasingly choosing items that encourage everyday indulgence. Rather than focusing on novelty, they are seeking gifts that fathers can enjoy repeatedly through daily routines.

For those still searching for the perfect Father’s Day gift, The Amenity Studio rounds up a selection of fragrances and grooming essentials that any dad would be happy to receive.

Gifts Under P1,000

Eau d’Orange Verte Moisturizing Face Emulsion 15ml – P300

Eau d’Orange Verte Shower Gel 80ml – P400

Terre D’ Hermes Eau de Toilette 12.5ml – P900

Bath Essentials Pack (40ml Eau d’ Orange Verte Shower Gel, 40ml Eau d’ Orange Verte Shampoo and 50g Eau d’ Orange Pleated Soap) – P650

Gifts Under P3,000

H24 Eau de Toilette Natural Spray 15ml – P1,500

Terre d’Hermès Eau Intense V tiver EDP Spray 15ml – P1,500

Terre d’Hermes Deodorant 150ml – P2,500

The Gentleman’s Travel Collection – P 1, 500

(The Gentleman’s Travel Collection is the Eau d’ Orange Verte Signature 40ml collection includes 25g pleated soap shower gel, shampoo, hair conditioner, foam bath and body shower gel)

Signature Luxury Gifts

Eau De Rhubarbe Ecarlate Eau de Cologne 100ml – P6,000

H24 Eau de Toilette 100ml – P7,000

Terre d’Hermès Pure Perfume 75ml, 15ml, and 40ml Shower Gel Set – P8,000

“A great fragrance isn’t just something you wear,” Michelle Garcia-Arce adds. “It’s something that becomes part of your daily ritual and the memories people associate with you.”

The shift also reflects a broader trend toward experiential gifting, where the emotional value of a gift matters as much as the item itself. Rather than purchasing another item that may end up tucked away in a drawer, many shoppers are choosing gifts that can be enjoyed every day.

This Father’s Day, The Amenity Studio invites shoppers to discover thoughtfully curated gifts for every type of dad—from the frequent traveler and businessman to the modern gentleman who appreciates life’s simple luxuries.

Visit The Amenity Studio at Conrad Manila and Sheraton Manila Bay or send a message through its social media pages to explore the complete Father’s Day collection. For updates on The Amenity Studio exclusive offerings, and upcoming collaborations, follow @amenitystudioph on Instagram and Facebook.

About The Amenity Studio

The Amenity Studio is a specialty retail concept dedicated to bringing the luxury hotel experience into everyday life through curated fragrances, premium amenities, and thoughtful gifting solutions. As the authorized distributor of the Hermès Hôtelier Collection in the Philippines, The Amenity Studio offers exclusive access to sought-after hotel amenities and fragrance collections inspired by one of the world’s most iconic luxury maisons.

In a world of overwhelming advice and quiet self-doubt among mothers, Cetaphil Baby is providing something essential: reassurance. Through “Let’s Mom Together: Shared Stories and Expert Care with Cetaphil Baby,” the brand gathered moms, experts, and advocates in an intimate event centered on one powerful truth—motherhood isn’t meant to be figured out alone.

Grounded in the insight that modern motherhood is often paralyzed by information and pressure, the event created a circle of reassurance, where real stories, supportive communities, and expert-backed care come together to uplift moms through every stage.

“Motherhood is a journey of reassurance,” shared Abe Mationg, Head of Marketing for Dermatological Skincare and Therapeutic Dermatology. “Through initiatives like this, we hope to strengthen support systems for moms and make the Club Baby MD community the biggest one.”

The event also served as an introduction to the baby skin care brand’s latest venture: Club Baby MD is a Facebook group for new moms to learn expert advice shared by more experienced moms and medical experts. [GU1]

A Safe Space for Real Conversations

The afternoon unfolded through a series of meaningful, mom-centered moments—from warm introductions to honest, talk show-style conversations that brought together brand ambassadors, medical experts, and everyday moms.

Leading the conversation were Cetaphil Baby brand ambassadors Nico Bolzico, Jessica Wilson, and Laura Lehmann, alongside pediatric expert Dr. Joey Cuyao-Estanislao. Together, they shared candid reflections on realities hidden behind the “perfect mom” myth.

For Laura Lehmann, becoming a first-time mom challenged her most meticulous preparations. “As a first-time mom, you tend to overprepare because you’re anxious for your baby. You think that when you overprepare, you’re ready, but when the baby comes, you realize that you’re still unprepared,” she shared, capturing a reality many mothers quietly face.

Jessica Wilson echoed this, reframing the pressure to “get everything right” from the beginning. “I had a checklist of the things I needed, but don’t worry about it, because it’s more for you, to feel prepared,” she said, reminding moms that preparation is often more about emotional readiness than perfection.

Adding a perspective from fatherhood, Nico Bolzico grounded the conversation in partnership and lightheartedness. “Always listen to the wife. Moms know better all the time. The role of the fathers is to support the mom,” he shared, reinforcing that motherhood is not a solo journey, but one that thrives with shared responsibility.

Expert Guidance That Grounds and Reassures

Pediatrician Dr. Joey Cuyao-Estanislao shared insights on baby skin, urging mothers not to feel shame for worrying over small changes like redness or dryness, especially when there’s so much available information online.

“Even for us doctors, once the baby is there, you learn as you go. Even when you know the science, it’s different when you apply it,” Dr. Joey stated. “You have to find communities that you can trust for advice and guidance that you can apply as a mom.”

Communities like Club Baby MD encourage the use of gentle, non-disruptive skin care to help strengthen the baby’s skin barriers. With proven gentle care, moms can feel reassured that everyday routines can help support baby skin.

Navigating Information Overload, Together

The Club Baby MD panel further explored how moms today navigate conflicting advice online, reinforcing the importance of discernment and shared support. “It’s important that you ask for expert advice. With everything available on the internet, I try to filter out and look for what really works for my child,” shared First time mom and Beauty Content Creator, Trishka Puno Samonte.

“There’s so much information online, but as a mother, you get to choose. I cut out all the noise on social media. Choose those who have the same values as me,” added Experienced mom and Lifestyle Content Creator, Stephanie Dods.

The session reinforced a central truth: while information is everywhere, reassurance comes from the right community.

Building a Circle That Lasts Beyond the Event

One of the most meaningful moments of the event invited moms to pause and reflect, writing down personal affirmations and realizations from their journey. One note stood out: “Reels are not real.” It was a powerful reminder of the essence of Let’s Mom Together: a movement away from comparison and toward connection.

Closing the event, Ann Jaymalin, Cetaphil Baby Brand Manager, left attendees with a powerful message: “While you are the ones caring for everyone else, you deserve a circle that cares for you too.”

With Let’s Mom Together, Cetaphil Baby goes beyond skincare, it is championing a movement where every “Am I doing this right?” moment is met with a resounding, “You are not alone.”

About Cetaphil Baby

Cetaphil Baby is a trusted line of gentle, expert-backed skincare specially developed for babies’ delicate and developing skin. Backed by decades of dermatological expertise from Cetaphil, the range is designed to cleanse, nourish, and protect while supporting the skin’s natural barrier—using mild, non-irritating formulations suitable for everyday use.

Cetaphil Baby is available at all leading retailers like Watsons and Mercury Drugstore, an in all leading e-commerce such as Shopee, Lazada and TikTok Shop.[GU2]

Manila welcomes a new era of design-led hospitality as AC Hotel by Marriott Manila, the first and flagship AC Hotel by Marriott, formally marks its arrival in the Philippines

Part of the award-winning Marriott International brand portfolio, AC Hotel by Marriott Manila brings its signature blend of modern European sophistication, purposeful design, and elevated experiences into the heart of the city.

Designed for the modern traveler, the hotel introduces a hospitality experience centered on what the brand calls “Perfectly Precise” — where every detail is curated to create stays that feel refined, effortless, and memorable.

“AC Hotel by Marriott Manila represents a new perspective on hospitality in the city,” shared Melvyn Angeles, General Manager of AC Hotel by Marriott Manila. “Our goal is to create a stay that elevates the essentials — bringing together purposeful design and the warmth of Filipino hospitality in a way that feels both refreshing and relevant.”

A Design-Led Hospitality Experience

At the heart of AC Hotel by Marriott Manila is a strong design philosophy inspired by the brand’s European roots. The property embraces clean architectural lines, calming palettes, ambient lighting, and carefully arranged spaces that create a seamless sense of sophistication and ease. Every area — from guestrooms to communal spaces — was designed to feel intuitive, functional, and aesthetically refined.

Leading the hotel’s design vision and experiential narrative is Clarice Anne Yu-Sy, Interior Design Director and Managing Director of the property. Her role bridges concept and experience — ensuring that every touchpoint of the hotel embodies exceptional hospitality and timeless sophistication.

“I’ve always believed that true luxury lies in thoughtfulness,” she shares. Her design philosophy reflects a quiet confidence rooted in sincerity and simplicity, where intention guides every detail. In redefining the guest experience, she envisions spaces that restore, inspire, and leave a lasting impression.

The hotel is set within GLAS, the Philippines’ first double-glazed, triple Low-E full glass tower and LEED Platinum-certified development, designed by ASYA’s founder and Executive Chairman Ar. Albert Yu. Envisioned as a contemporary landmark where innovation and sustainability converge, GLAS provides a refined and forward-thinking setting that complements the hotel’s modern hospitality experience.

Powered by Marriott Bonvoy

As part of Marriott Bonvoy’s global portfolio of exceptional hotel brands, AC Hotel by Marriott Manila connects guests to a world of travel experiences shaped by exceptional hospitality and international standards. Guests may enjoy the benefits of Marriott Bonvoy membership, including exclusive member perks, seamless stays, and access to Marriott International properties around the world.

The opening also strengthens Marriott International’s growing hospitality presence in the Philippines, offering travelers a new lifestyle-driven destination within its internationally recognized collection of hotels.

Elevated Culinary Experiences

Dining at AC Hotel by Marriott Manila reflects the same philosophy that defines the brand — refined, intentional, and approachable.

At the center of the hotel’s culinary direction is Executive Chef Bonn Reyes, a longtime Marriott culinary leader known for his refined yet approachable style.

“At AC Hotel, we want guests to experience flavors that feel comforting yet unexpected,” Chef Bonn shared. “The menu blends local ingredients with European inspiration in a way that feels vibrant, social, and memorable. We want every dining experience to feel curated, whether it’s breakfast at AC Kitchen, cocktails and tapas at AC Lounge, or evenings at AC Bar overlooking the city.”

AC Kitchen offers an all-day dining experience featuring international selections alongside well-loved local dishes elevated through contemporary presentation and technique, all enhanced by thoughtfully curated tabletop accessories developed by Nouvelle. From specialty porcelain plates to refined glassware and dinnerware, each element was carefully selected to complement the brand’s culinary narrative. Together, these details create a dining experience that feels both elevated and thoughtfully immersive.

Meanwhile, AC Lounge and AC Bar bring the brand’s signature social energy to life through thoughtfully plated tapas, curated cocktails, and the signature AC Gin and Tonic experience served in specially designed glassware.

Inspired by European cocktail culture, the AC Gin and Tonic transforms the classic cocktail into a more elevated and sensory-driven experience through carefully selected garnishes, aromas, and presentation. Already, several dishes and signature cocktails have quickly emerged as guest favorites, reinforcing the hotel’s vision of dining as a sensory and social experience rather than simply a meal.

Signature AC Moments Inspired by AC Hotels Worldwide

Beyond its beautifully designed spaces, AC Hotel by Marriott Manila introduces guests to signature rituals inspired by AC Hotels around the world — thoughtful experiences that have become part of the brand’s distinct identity.

Among these is the Lavender Turndown Ritual, a calming evening gesture prepared for staying guests to create a sense of relaxation and balance at the end of the day.

Throughout the property, guests are also encouraged to immerse themselves in curated spaces designed for both productivity and connection — from stylish lounges to modern communal areas that embody the AC Hotel lifestyle.

Thoughtfully Designed Facilities for the Modern Traveler

The AC Lounge serves as a dynamic social hub where cocktails and tapas encourage conversation and connection, while the AC Library offers a quieter, design-forward environment for focus, creativity, and pause.

At the ground floor, the AC Store provides convenient grab-and-go selections and curated essentials tailored for guests constantly moving through the rhythm of the city.

Wellness is seamlessly integrated into the experience through the hotel’s indoor swimming pool and fully equipped 24-hour fitness center located on the 57th floor, allowing guests to recharge while overlooking the skyline.

Beyond leisure and stays, AC Hotel by Marriott Manila was also envisioned as a destination for modern gatherings and elevated celebrations.

The hotel features 11 meeting and event spaces spanning over 800 square meters, designed to accommodate intimate gatherings, executive meetings, weddings, and large-scale celebrations.

At the center is the AC Grand Ballroom, a contemporary venue distinguished by expansive floor-to-ceiling windows and flexible configurations that allow events to feel both grand and naturally connected to the city beyond. Complementing the ballroom are executive meeting rooms, a dedicated bridal suite, media salon, and expansive pre-function spaces designed with the same clean architectural lines and understated sophistication found throughout the property.

“AC Hotel by Marriott Manila was created as a perfectly precise destination for both corporate and social gatherings,” shared Ellie Alarcon, Director of Sales. “Whether for business meetings, weddings, or intimate celebrations, every space was designed to feel elevated, flexible, and seamlessly connected to the overall guest experience.”

A Grand Opening Inspired by Precision and Thoughtful Hospitality

To celebrate its Philippine debut, AC Hotel by Marriott Manila welcomed distinguished guests, industry leaders, media personalities, and partners to an exclusive opening celebration that reflected the brand’s “Perfectly Precise” philosophy.

The evening highlighted the hotel’s signature experiences through immersive moments including the AC Gin and Tonic ritual, bespoke engraving experiences, and interactive activations inspired by precision and intentional design.

Guests also experienced the property’s carefully curated atmosphere through ambient music, elevated culinary offerings, and design-led spaces that showcased the distinct AC Hotel lifestyle.

The celebration marked not only the opening of a new hotel, but the arrival of a globally recognized hospitality brand now ready to welcome travelers in the Philippines.

With its Philippine debut, AC Hotel by Marriott Manila introduces a fresh perspective on modern hospitality — one shaped by purposeful design, elevated experiences, and understated sophistication. More than a place to stay, the hotel offers a lifestyle centered on balance, connection, and the beauty of intentional living.

For more information, visit acbymarriottmanila.com.

Lam Heung Ling — Hong Kong’s No. 1 Lemon Tea Franchise Celebrates 

1st Anniversary in the Philippines with “Buy One, Take One” Promo on September 15.

Manila, Philippines — Smashing Lemons, 

Lam Heung Ling, the internationally acclaimed lemon tea franchise from Hong Kong, proudly marks its first anniversary in the Philippines this September. 

Celebrated as Hong Kong’s No. 1 handcrafted lemon tea brand, Smashing Lemons officially entered the Philippine market in 2024 through a franchise partnership with Smash Foods Inc.

To thank its growing community of fans, the brand is rolling out an exciting one-day only 

“Buy One, Take One” anniversary promo on September 15, 2025, available at all Smashing Lemons branches in the Philippines.

Founded in 2019 in Zhangjiang, Guangdong, Lam Heung Ling pioneered the handcrafted lemon tea movement in Asia, creating a refreshing beverage experience that blends authentic flavors, fresh ingredients, and a commitment to health-first brewing. With over 800 stores globally—spanning China, Hong Kong, Macau, Taiwan, Malaysia, Singapore, Canada, and now the Philippines — the brand continues to dominate the tea scene with its 100% freshly brewed, handcrafted drinks. 

Offering over 30 unique lemon-based beverage varieties, Smashing Lemons has captured the hearts of tea lovers around the world.

In the Philippines, Smashing Lemons has quickly grown its presence with multiple locations in high-traffic commercial centers across Metro Manila. 

The anniversary promo will be available on September 15 at the following branches: SM City Manila, SM City East Ortigas, SM City Caloocan, SM City San Lazaro, SM City Fairview and S&R BGC, Taguig City. 

This celebration marks more than just a year of success — it reflects the brand’s vision to continuously innovate and expand. With new in-line stores and pop-up concepts in the pipeline, Smash Foods Inc. is committed to bringing the signature Smashing Lemons experience to even more Filipinos nationwide.

Join the celebration on September 15 and enjoy refreshing, handcrafted lemon tea—Buy One, Take One for one day only!